Nestlé Purina approached Manifest with a shopper marketing challenge: develop a system of customizable in-store and digital advertising communications that promoted the value of Purina's family of pet care products. Though we were anxious to get started, we didn't immediately jump into brainstorming. Rather, we devoted a solid week to digging through consumer and brand research to determine which messaging themes would be most effective. We then developed a series of fun, attention-getting concepts that explored the many meanings of "value" to pet care consumers.
Post's website was overdue for a redesign; it's aesthetic didn't align with the fresh direction the brand was heading, the site was difficult to use and it was cumbersome for its team to maintain. Manifest proposed building a new, responsive website that would bring the brand aesthetic up to date and incorporate a new CMS to make maintenance easier for the Post team. Design began with a series of style tiles that helped define the look and feel that Post and each of its brands would use, then the responsive UI was developed in close collaboration with our UX and Development teams. We tested the site with users at regular intervals during the design process, incorporating insights gleaned from those sessions into the design. The final product modernized Post's digital communications and gave each of its brands a fresh new platform to promote themselves.
Post's library of product and lifestyle photography was thin. With the launch of its new website a few short months away, we proposed an ambitious photoshoot that would reestablish an expansive library of product and lifestyle photography that would not only provide the rich imagery the website would need, but also provide much-needed support to social media and promotional efforts. We developed a photoshoot direction document to guide the 120+ shot effort, then spent the next four weeks directing the photoshoot in the studio and on 7 different locations.
Fresh from being spun off as its own standalone company, Post Foods was ready to reinvest in its master brand. Though Post had once been an iconic brand, years of neglect by parent companies had eroded its market share and left the name empty of meaning for many consumers. Post's agencies were challenged to again imbue the Post brand with meaning , rallying behind the foundational idea of "Goodness on Purpose." In conjunction with Post's PR and media agencies, we developed a concept for a website devoted to declaring one's good intention for the day and demonstrating the butterfly effect that small acts of goodness have. A responsive website was designed, tested and built over the course of a few weeks and its launch kicked off with substantial digital media and PR support.
Sigma-Aldrich had begun the first phase of a comprehensive modernization of their consumer-facing website by engaging respected digital agency HUGE. Manifest was later engaged to pick up where the first phase had left off: taking a basic visual system and building out a series of templates for one of the site's most-accessed sections. We began with developing a series of wireframes that would guide how the pages would be put together, then moved into developing the UI, building upon and adding to the original visual system and finally, handed off a set of well-constructed templates for Sigma's development team to implement.
The Scottrade team had been busy updating Elite, their premium trading software platform, by adding new functionality and improving usability. Manifest was engaged to design a modern UI that would complement the upgraded product. Working closely with the Scottrade team, we developed a series of concepts, made some refinements, then moved into final UI design for the product's many screens. We delivered a series of well-constructed templates to guide the development as well as an annotated style guide document to ensure future enhancements to the platform would feel perfectly integrated.
Annotated style guide details
Maritz engaged Manifest to teach its web products team about best practices in mobile design. As part of this course, we used the existing Maritz Travel event mobile site templates as an example and redesigned it to demonstrate how dramatically the experience could be improved when the design puts users' needs and mental models first.
Amerinet had a website with a wealth of great information, but the organization of content on the site made it a difficult task to locate what you were looking for. On top of that, the design felt badly dated and didn't reflect the modern, high-tech nature of Amerinet's business. Manifest was engaged to develop a content strategy that solved not only for internal stakeholders' needs, but also the needs of Amerinet's varied customer base and to modernize the design to better reflect the brand's positioning. Over the course of a few weeks, we conducted a card-sorting exercise to produce an intuitive information architecture, wireframed a new experience for the site and designed a series of templates that the Amerinet development team would use to build the final site.
Variety engaged Manifest to redesign its outdated website and to build a customizable fundraising portal for organizations to use to help Variety raise money. Manifest designed and developed a new website, integrating it with an easy-to-use CMS that enabled Variety's staff to manage content updates.
The process of selecting a custom entryway door can be intimidating, and typically involves spending time sitting down with a consultant to review the millions of options to produce the door you want. Pella wanted to introduce a self-help kiosk at Lowe's home improvement stores that would enable customers to design their entryway doors with a few simple taps and to learn more about the quality of their products. Integer designed a digital kiosk experience that made the door customization process easy and understandable, then worked with Lowe's and a third-party kiosk provider to develop the final solution.
Pella's professional trade email campaigns have a great deal of information that often proved difficult to organize, especially within the constraints of the email format. We were challenged to overhaul the layout of the email newsletter and to update the branding to produce an easier-to-read, more lightweight experience that better matched the beauty and light of Pella's products.
The number of wineries and breweries in Iowa was rising rapidly, and the Iowa Department of Economic Development was looking for a way to help people find and visit them. Integer was engaged to produce a mobile app that provided information about the wineries and breweries, maps of their locations and easy-to-access contact information. I was assigned the task of producing the identity for the app. Starting from a handful of concepts, we worked with the client to narrow down to a preferred direction, then applied that direction to the app's icon and start screen.
Early identity concepts
Selected identity applied to icon design
Selected icon in context
Integer was in the early design phase for the new Iowa Lottery website when I was brought on board to refine the design and add the necessary interaction states. As part of this project, we proposed user testing and conducted a day's worth of testing with a small group of lottery customers to ensure the site's design and functionality met their needs. We delivered a detailed usability report as well as a series of templates the Iowa Lottery development team would use to the product the final site.
Lift engaged me to produce a quick concept for one of their social media startup clients. After quickly catching up to speed on the product, its requirements and the available documentation, I produced this concept.
Working closely with the IT team at Build-A-Bear Workshop and the kiosk vendor, I designed an updated experience for the in-store kiosk that improved usability and data-capture efforts as well as modernizing the aesthetic to align with the brand's fresh new direction.